VIEW OUR SCOTT ALBRECHT COLLECTION

AUTOMATIC | The Instagram Exclusive Refueled Series | No.07 - Three questions with artist Scott Albrecht @scottyfivealive | Portrait by Hansoo Lim @hansoolim 

1.) Explain how your approach to your work is informed by typography.

I have a couple of styles I work in so the individual approaches can change between them but within each piece there is an underlying message that’s driving the relationships of the forms and the work itself. Those approaches have evolved and grown more complex over the years by exploring things like varying sized characters, removing the grids, larger color palettes to further break up the letterforms, etc. As viewers we consume typography constantly, which can numb us to its communicative qualities. In response to that these works are ultimately meant to challenge the relationship between the viewer and legibility to create a moment for the viewer to pause and reflect on the piece, the sentiment, and their own connection to the idea. -

2.) You tend to work in a pretty tight color palette. What dictates that?

I have a background in graphic design so I’m generally drawn to a more limited or bold color palette. Since my work is abstract, I lean on color a lot to help with the initial communication of the work and set a tone for the viewer. I tend to have a larger palette that I’m pulling the tones from which offers some continuity between the works but I spend a lot of time considering how those tones, when combined together, may change the mood or further translate an idea and whether or not that’s right for the piece. -

3.) You work in a variety of mediums. Which one most resonates with you?

I work most consistently with wood, but I like to see the work translated across different mediums depending on what the piece is. I think it’s important to allow a piece to influence the medium it will be made in, to a degree. I like wood because it feels very universal and is easy to work in, but something like steel or a woven tapestry can give a piece or an idea a very different feel.